Challenge

With the success of Dynamo Delay, the brand sought to expand into the wellness category, capturing consumers interested in proactive intimacy support beyond performance solutions. The challenge was creating a product line that combined the credibility of supplements with the approachability of consumer lifestyle branding.

Approach

I led the creation of Dynamo Wellness, a line of supplements and intimacy products designed to integrate into consumers’ daily routines. The strategy was to balance scientific legitimacy with bold, approachable packaging that would stand out in retail and convenience environments.

Execution

• Developed new product lines:

  • FDA-compliant, OTC Benzocaine Delay Wipe

  • Intimate Body Wipe

  • Gummy Supplements (His Vitality Boost, Her Libido Lift, Recharge)

  • Silicone and Water-based Lubes

  • Intimacy Kits (Date Night, Hook Up, All Night, Glow Up)

• Built a merchandising program with strong in-store visibility and retail incentives.

• Created cross-category packaging architecture with consistent design language, wellness cues, and compliance-focused disclaimers.

• Crafted messaging that emphasized intimacy, confidence, and repeat-purchase value.

Results

• Successfully expanded the Dynamo brand into the wellness and supplements space.

• Secured retail distribution and impulse-purchase placement in convenience channels.

• Established new recurring revenue streams through consumables and kits.