Challenge

The sexual wellness industry lacks standard regulatory oversight, leading to consumer concerns about product safety and materials transparency. Screaming O needed to establish credibility and differentiate itself by creating trust-building practices that could be communicated clearly to consumers.

Approach

I developed and led the Screaming O Materials Testing Initiative, a cross-functional program designed to test, validate, and communicate the safety of materials used across the product portfolio. The strategy centered on collaborating with a 3rd-party accredited lab to develop a testing framework that would be both scientifically rigorous and consumer-friendly.

Execution

• Partnered with an independent laboratory to create a relevant testing protocol specific to adult products.

• Implemented testing and certification across core product lines.

• Designed packaging and marketing communications that translated technical safety data into clear, consumer-friendly trust marks.

• Integrated the initiative into B2B sales materials and retail training, ensuring consistency from factory to consumer shelf.

Results

• First brand in the category to adopt a standardized testing and transparency program.

• Strengthened consumer confidence and brand reputation, contributing to sustained sales growth.

• Differentiated Screaming O as an industry leader in safety and innovation.